MyEventMarketer.AIBuilt by Eric Church
Start — $49

Your event marketer, without hiring one

You signed up for a trade show.
Now what?

I built MyEventMarketer for founders, marketers, and small teams that need an experienced event marketer in their corner—but don't have one on the team.

It turns your event details into a practical plan: what matters now, what can wait, and what you're most likely to miss.

Plan my event — $49No event experience required. That's the point.
Eric Church, who built MyEventMarketer

Built by Eric Church

Nearly a decade of trade shows, conferences, and sponsorships.

Founding partner price

$49 per event

One payment. No subscription.

Full planning access through 30 days after your event. After that, your workspace becomes read-only, so your plan and data do not disappear.

Plan my event — $49
Eric Church, who built MyEventMarketer

The human behind the tool

I built this for the people who don't have me on their team.

I'm Eric Church. I've spent nearly a decade planning trade shows, conferences, sponsorships, and the systems that help teams get real value from them.

Most small teams don't need another blank project board. They need someone to tell them which details matter, what can wait, and where event value is usually lost.

MyEventMarketer puts that kind of judgment in your corner.

How it works

Three steps, then you're planning

01

Tell it about your company and event

Add the basics. MyEventMarketer researches the event and brings back what it finds for you to confirm.

02

Get an experienced read

See what's solid, what needs attention, what can wait, and what could quietly become a problem.

03

Work the short list

Manage your priorities, deadlines, budget, collateral, and packing—and ask questions as your plans change.

More than a checklist

It doesn't just organize your event. It helps you think like an event marketer.

Most event software helps you track work you already understand. MyEventMarketer is built for the decisions you haven't made before—the questions you didn't know to ask, the deadlines that actually matter, and the details most likely to cost you later.

  • Which deadlines are the organizer's and which are yours
  • What a 10×10 booth can and cannot do
  • Where small-team event budgets quietly double
  • Why so much event value is lost during follow-up
  • What to ask the organizer before you pay
  • When shipping stops being a later problem

What you get

Everything inside one event workspace

  • A researched event brief
  • A clear partner read on where the event currently stands
  • A prioritized “What Matters Now” list
  • Dates, deadlines, and tasks in one plan
  • Budget planning
  • Packing and collateral planning
  • Event information with source links
  • The ability to ask My Event Marketer questions as plans change

Free resource · no account needed

The Event Marketing Roadmap

How the work actually connects, from first idea to final report

Fourteen stages, four phases, one connected system. Each stage hands something specific to the next — skip one, and the gap doesn't disappear, it just resurfaces later as a bad surprise.

Phase 1 · Foundation

Know who you're serving and why events matter to your strategy.

  1. 01Know Your Audience & BusinessDecide who actually matters
  2. 02Define Strategy & GoalsDecide what job events do for you

Phase 2 · Decision

Find the right opportunities and decide where to invest.

  1. 03Discover OpportunitiesBuild your options list
  2. 04Evaluate & CompareClassify, check fit, recommend
  3. 05Build the Business CaseCost, return, cost-per-lead
  4. 06Commit & ContractSign, set the system of record

Phase 3 · Preparation

Get ready to show up and deliver something worthwhile.

  1. 07Design the ExperienceWhat you bring and do
  2. 08Build the Promotional PlanWho needs to know, and what to say
  3. 09Plan the LogisticsStaffing, travel, shipping, vendors
  4. 10Set Up Lead CaptureEvery conversation becomes a record
  5. 11Prepare & Brief the TeamNothing left to improvise

Phase 4 · Execution & Results

Show up, follow through, get smarter for next time.

  1. 12Execute OnsiteRun it well, capture everything
  2. 13Follow Up With LeadsTurn conversations into pipeline
  3. 14Measure & Document LessonsActual vs. projected, what to change

Stage 14 always feeds back into Stages 1 and 2 — every event makes the next one sharper.

MyEventMarketer.AI helps you carry this thinking through every stage — the strategic and operational judgment of an event marketer, without needing to hire one.

See all free resources

Three deeper guides — the complete roadmap, event evaluation, and the overlooked checklist — are free with an account.

Founding partner access

$49

per event

One event. One practical plan. No subscription.

Plan my event — $49

Each additional event requires a separate purchase.

  • One complete event workspace
  • Event research and guided intake
  • Personalized priorities and planning guidance
  • Dates, deadlines, budget, packing, and collateral
  • Ask My Event Marketer
  • Full editing access through 30 days after the event
  • Ongoing read-only access afterward

Questions

Straight answers

Walk in knowing what matters.

Get the event-marketing guidance, priorities, and plan your team has been missing.

Plan my event — $49

One event. One payment. No subscription.