MyEventMarketer.AIBuilt by Eric Church

Your event marketer, without hiring one

Tell me the event.
I'll tell you what matters.

I built MyEventMarketer for founders and small teams that need an experienced event marketer in their corner. Research your trade show or conference, see what needs attention now, and build a practical plan.

Just the name is enough — I'll shortlist the matches.

One payment of $49 per event. No subscription.

Eric Church, who built MyEventMarketer

Built by Eric Church

Nearly a decade of trade shows, conferences, and sponsorships.

Eric Church, who built MyEventMarketer

The human behind the tool

I built this for the people who don't have me on their team.

I'm Eric Church. I've spent nearly a decade planning trade shows, conferences, sponsorships, and the systems that help teams get real value from them.

Most small teams don't need another blank project board. They need someone to tell them which details matter, what can wait, and where event value is usually lost.

MyEventMarketer puts that kind of judgment in your corner.

How it works

Three steps, then you're planning

01

Search the event by name

Type the trade show or conference. MyEventMarketer looks it up, confirms the likely match, and fills in the details for you to verify.

02

Get an experienced read

See what's solid, what needs attention, what can wait, and what could quietly become a problem.

03

Work the short list

Manage your priorities, deadlines, budget, collateral, and packing—and ask questions as your plans change.

What you get

A workspace that knows your event before you do

Example workspace

SaaSConnect 2026

June 8–11, 2026San Diego, CA

Annual conference for B2B SaaS founders, marketers, and partnership leaders. Strong attendee overlap with mid-market buyers.

What matters now
  • Confirm booth electrical and lead-retrieval deadlines
  • Book freight by March 15 — rates jump after
  • Pre-schedule 6 target partner meetings
Key deadlines
  • Sponsorship collateral dueApr 12
  • Freight deadlineMar 15
  • Attendee list availableMay 20
Budget snapshot

Total planned

$18,500

Committed so far

$9,200

This is a representative example — your workspace is built from the actual event details you provide.

More than a checklist

It doesn't just organize your event. It helps you think like an event marketer.

Most event software helps you track work you already understand. MyEventMarketer is built for the decisions you haven't made before—the questions you didn't know to ask, the deadlines that actually matter, and the details most likely to cost you later.

  • Which deadlines are the organizer's and which are yours
  • What a 10×10 booth can and cannot do
  • Where small-team event budgets quietly double
  • Why so much event value is lost during follow-up
  • What to ask the organizer before you pay
  • When shipping stops being a later problem

Free resource · no account needed

The Event Marketing Roadmap

How the work actually connects, from first idea to final report

Fourteen stages, four phases, one connected system. Each stage hands something specific to the next — skip one, and the gap doesn't disappear, it just resurfaces later as a bad surprise.

Phase 1 · Foundation

Know who you're serving and why events matter to your strategy.

  1. 01Know Your Audience & BusinessDecide who actually matters
  2. 02Define Strategy & GoalsDecide what job events do for you

Phase 2 · Decision

Find the right opportunities and decide where to invest.

  1. 03Discover OpportunitiesBuild your options list
  2. 04Evaluate & CompareClassify, check fit, recommend
  3. 05Build the Business CaseCost, return, cost-per-lead
  4. 06Commit & ContractSign, set the system of record

Phase 3 · Preparation

Get ready to show up and deliver something worthwhile.

  1. 07Design the ExperienceWhat you bring and do
  2. 08Build the Promotional PlanWho needs to know, and what to say
  3. 09Plan the LogisticsStaffing, travel, shipping, vendors
  4. 10Set Up Lead CaptureEvery conversation becomes a record
  5. 11Prepare & Brief the TeamNothing left to improvise

Phase 4 · Execution & Results

Show up, follow through, get smarter for next time.

  1. 12Execute OnsiteRun it well, capture everything
  2. 13Follow Up With LeadsTurn conversations into pipeline
  3. 14Measure & Document LessonsActual vs. projected, what to change

Stage 14 always feeds back into Stages 1 and 2 — every event makes the next one sharper.

MyEventMarketer.AI helps you carry this thinking through every stage — the strategic and operational judgment of an event marketer, without needing to hire one.

See all free resourcesThe Overlooked Event Checklist

Three deeper guides — the complete roadmap, event evaluation, and the overlooked checklist — are free with an account.

Founding partner access

$49

per event

One event. One practical plan. No subscription.

Each additional event requires a separate purchase.

  • One complete event workspace
  • Event research and guided intake
  • Personalized priorities and planning guidance
  • Dates, deadlines, budget, packing, and collateral
  • Ask My Event Marketer
  • Full editing access through 30 days after the event
  • Ongoing read-only access afterward

Questions

Straight answers

Walk in knowing what matters.

Get the event-marketing guidance, priorities, and plan your team has been missing.

One event. One payment. No subscription.